Jason began working for the family business nearly 25 years ago and cut his teeth in the wholesale industry, running our depot in Highgate.
His many successes there, including growing the business threefold while in his early twenties and the excellent customer service provided under his leadership, led him to quickly being promoted as a Director – it’s safe to say he knows the business from top to bottom, inside and out.
Having had a background in Law enabled him to confidently handle intellectual property matters for the business’ HR arm. He’s chaired over 20 boards, including hospital trusts and organizations in the Third Sector, and is a long-standing board member of Unitas, the UK’s largest independent food & beverage buying group, with a combined turnover of over £8bn.
In 2011, Jason played an instrumental role in establishing the current Aston depot on the old HP Sauce site, which is now one of the UK’s most successful and technologically advanced cash & carries. More recently, he was the driving force behind the repurchasing of the wholesale division of East End Foods after its original purchase by private equity firm, Exponent, and reinventing it as Lioncroft Wholesale.
All of this gives him wide and diverse experience of how all types of enterprises are run, enabling him to put his well-earned expertise into practice in his current role as CEO of Lioncroft Wholesale.
He has ambitious plans to grow the company substantially over the next few years; however, he remains close to his roots and continues to embody the business’s core value of always putting the customer first, just like when he started out all those years ago.