Our Story

Founded in 2011 by Shalini Khemka, E2E has developed into an exciting and thriving powerhouse of entrepreneurs, investors and entrepreneurial non-execs, with ambition and innovation at its core. E2E is a trusted entrepreneurial community which has just one objective: to unlock the full potential of ambitious entrepreneurial businesses by enabling extraordinary connectivity.

SMEs account for the majority of businesses worldwide and are important contributors to job creation and global economic development. They represent about 90% of businesses and more than 50% of employment worldwide. According to the World Bank, 600 million jobs will be needed by 2030 to absorb the growing global workforce, which makes the development of SMEs a high priority for E2E. E2E recognises this opportunity, and with its finger firmly on the pulse of entrepreneurs’ requirements around connectivity to like-minded entrepreneurs, access to finance, non-execs and high-quality corporate services, E2E aims to be at the epicentre of this evolution. E2E’s services will empower entrepreneurs with the knowledge, connectivity and business tools to successfully grow their businesses locally and internationally.

In addition to running E2E, Shalini is a Dealmaker for the UK Government, a Member of the Mayor of London’s Business Advisory Board and a Non-Exec Director of UKEF. Working with these organisations, E2E offers extensive reach internationally.

E2E has hosted over 300 events in 11 different cities supporting circa 30,000 entrepreneurs at different stages of their journey. It also runs a £50 million investment facility for high growth businesses seeking to secure between £0.25 million and £5 million of equity finance coupled with a non-exec platform. Additionally, with the help of its corporate partners, E2E’s members can take full advantage of a suite of exclusive offerings and discounted services enabling them to maximise their time at the same time as making better business decisions.

E2E enables extraordinary entrepreneurship for entrepreneurs. We are ‘for entrepreneurs by entrepreneurs’.

Shalini Khemka – Founder & CEO – E2E, Member of the Mayor of London’s Business Advisory Board, Deal Maker – UK Government

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Our Purpose

E2E is dedicated to being the main catalyst for entrepreneurial economic growth by providing an ecosystem of support to our entrepreneurial community. We offer one platform where you can connect with the right people, finance, and services to give your business the best chance of success.

Our Values

Drive – to ensure that E2E continues to grow its entrepreneurial community by providing Extraordinary Connection for Entrepreneurs

Respect – for each and every one of our entrepreneurial community coupled with an understanding of their business objectives and goals

Inspire – to energise all of our entrepreneurs by providing a stimulating environment for growing their businesses

Innovate – to help our entrepreneurial community succeed E2E delivers innovative business services that in turn allow our community to grow innovative businesses

Integrity – E2E’s solid reputation is testament to its commitment to conduct business with total integrity and transparency

Leadership – E2E leads by example and our success, driven by our Executive Team, Board and Advisory Board members, ensures that E2E has the leadership skills to guide our entrepreneurial community to not only achieve, but to exceed their business objectives


Want to talk? Complete the contact form below.


E2E, 52 Grosvenor Gardens, London, SW1W 0AU

Call: +44 (0) 7969 161805   Email: info@e2exchange.com

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