Privacy Policy

This privacy policy sets out to inform how E2E uses and protects any information that you give E2E Enterprise Limited (E2E) when you use this website.

Last revised: April, 2020

E2E is committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using our website (regardless of where you visit it from), then you can be assured that it will only be used in accordance with this privacy statement.

Purpose of this privacy policy

This privacy policy aims to give you information on how E2E collects and processes your personal data through your use of our website and its associated sub-domains (the “Website”), including any personal data you may provide through the Website when you sign up to our newsletter, applications, events, purchase any service or take part in a survey. It also describes the choices available to you regarding E2E’s use of your personal information, the steps you can take to access this information and, where applicable, to request that we correct or delete it. We can be contacted by using the details in the “Contact us” section.

The Website is not intended for children and we do not knowingly collect data relating to children.

Personal information we collect

Personal data, or personal information, means any information about an individual from which that person can be identified. It does not include data where the identity has been removed (anonymous data).

We may collect the following information:

Contact details and Identity data:  First and last name, email address, mobile number, an online identifier such as, Internet Protocol (IP) address or other similar identifiers.

Business information: Company name and website, sector, location, number of employees and annual turnover range.

Location data: Physical location (city, state, country) which you may provide to us or which can be inferred by an IP address.

Internet and electronic network activity information: Browsing history, search history, your operating system, date and time information, and other technical information about your device.

Financial Data: Bank account, payment card, billing details and other payment information.

Profile Data: Your username and password, similar account authentication information, purchases made by you, your interests, preferences, feedback and survey responses.

How we collect personal information

We collect data described above through the following sources:

Direct interactions

E2E collects personal data about you when you provide us with your personal information. You may give us your Identity, Contact and Financial Data by filling in forms or by corresponding with us by post, phone, email or otherwise. This includes personal data you provide when you:

  • Apply for our services;

  • Create an account on our Website;

  • Subscribe to our newsletters, publications or events;

  • Request marketing to be sent to you;

  • Enter a competition, promotion or survey; or

  • Give us some feedback.

 Automated technologies or interactions

When you visit our Website, we may automatically receive certain internet and electronic network activity information about your equipment, browsing actions and patterns. This personal information is automatically collected by using cookies, server logs and other similar technologies. We may also receive Technical Data about you if you visit other websites employing our cookies. Please see our cookie policy for further details.

Third parties or publicly available sources

We may receive personal data about you from our partners, affiliates, independent contractors, various third parties and public sources as set out below:

  • Analytics providers;

  • Search information providers;

  • Providers of technical, payment and delivery services;

  • Data brokers or aggregators; or

  • Publicly availably sources such as Companies House.

How we use your personal information

E2E will only use your personal information when the law allows us to. We will use your information in the following circumstances:

1.    Fulfil your requests

When you make requests, we will use the information you provided to fulfil these requests. These requests include, if you share contact and business information to request more details about our Services, we will use that personal information to respond to your inquiry.

2.     Provide Services

Where we need to perform the contract, we are about to enter into or have entered into with you. We require this information to understand your needs and provide you with a better service. These services include, to process and deliver your membership/events.

3.     Operate, maintain and improve our Website

We will record your use of our Website to operate and improve it, thus helping us to better understand your needs and interests to deliver relevant Website content and advertisements to you. We use certain tools to improve and personalise your experience (e.g. Google Analytics).

4.     Communicate with you

Your personal information may also be used to manage our relationship with you and send additional information about our Services, updates, promotions and events (“Communications”) unless you opt out from receiving such Communications. We will seek your advance permission to send Communications if legally required.

5.     Marketing and Promotional offers

We strive to provide you with choices regarding certain personal data uses, particularly around marketing and advertising. You may withdraw any consent given to receive direct marketing communications from us by contacting us.

We may use your Identity, Contact, Technical, Usage and Profile Data to form a view on what we think you may want or need, or what may be of interest to you. This is how we decide which services and offers may be relevant for you.

You will receive marketing communications from us if you have requested information from us or purchased services from us or if you provided us with your details when you registered for our newsletter or a survey or and, in each case, you have not opted out of receiving that marketing.

6.     General business and legal obligations

We also collect personal information described above where it is necessary for our legitimate interests (or those of a third party) and your interests to conduct audits, comply with our legal obligations, resolve disputes, enforce our agreements and conduct mergers or acquisitions.

International Transfer of Information collected

Some of our external third parties are based outside the European Economic Area (EEA) so their processing of your personal data will involve a transfer of data outside the EEA. Whenever we transfer your personal data out of the EEA, we ensure a similar degree of protection is afforded to it by ensuring at least one of the following safeguards is implemented:

Where we use certain service providers, we may use specific contracts approved by the European Commission which give personal data the same protection it has in Europe. For further details, see European Commission: Model contracts for the transfer of personal data to third countries.

Where we use providers based in the US, we may transfer data to them if they are part of the Privacy Shield which requires them to provide similar protection to personal data shared between the Europe and the US. For further details, see European Commission: EU-US Privacy Shield.

Please contact us if you want further information on the specific mechanism used by us when transferring your personal data out of the EEA.

Data Security

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions and they are subject to a duty of confidentiality. We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.


Cookies are files or pieces of information that may be stored on your device when you visit a Website. This file or piece of information allows a user to move quickly and easily around our Website and is used to identify returning users. We also use cookies to track a user’s sessions, storing preferences and settings, providing interest-based advertising, determining what site features are most popular so we can develop our Website and content, and fulfilling other legitimate interests.

How we use cookies

Cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. The use of cookies is an industry standard and commonly done on websites. However, we do not use cookies to retrieve involuntary information about your computer.

Accordingly, if you would prefer, you can set up your browser to refuse cookies or to alert you to their presence and thereby allow you to remove them from your computer. If you reject cookies, you may have difficulty navigating parts of our website and may need to enter identifying information each time you access a password-protected page.

Links to other websites

Our website may contain links to other third-party websites; however, once you have clicked on these links to leave our website, you should note that we do not have any control over that other website. We are not responsible for the privacy practices or the content of such websites and do not make any representation as to the existence, sufficiency, accuracy or completeness of such websites or the privacy policies of such websites.

To exercise caution, please see the website’s privacy policy for more information on the website owner’s data protection practices.

Data retention – How long will you use my personal information for?

We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.

To determine the appropriate retention period for personal information collected, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.

In some circumstances we may anonymise your personal data (so that it can no longer be associated with you) for research or statistical purposes in which case we may use this information indefinitely without further notice to you.

Your legal rights – controlling your personal information

Under certain circumstances, you have rights under data protection laws in relation to your personal information.

You have the right to:

  • Request access to your personal information (commonly known as a “data subject access request”). This enables you to receive a copy of the personal data we hold about you and to check that we are lawfully processing it.

  • Request correction of the personal data that we hold about you. This enables you to have any incomplete or inaccurate data we hold about you corrected, though we may need to verify the accuracy of the new information you provide to us.

  • Request erasure of your personal data. This enables you to ask us to delete or remove personal information where there is no good reason for us continuing to process it. You also have the right to ask us to delete or remove your personal information where you have successfully exercised your right to object to processing, where we may have processed your information unlawfully or where we are required to erase your personal data to comply with local law. Note, however, that we may not always be able to comply with your request of erasure for specific legal reasons which will be notified to you, if applicable, at the time of your request.

  • Object to processing of your personal data where we are relying on a legitimate interest (or those of a third party) and there is something about your particular situation which makes you want to object to processing on this ground as you feel it impacts on your fundamental rights and freedoms. You also have the right to object where we are processing your personal information for direct marketing purposes. In some cases, we may demonstrate that we have compelling legitimate grounds to process your information which override your rights and freedoms.

  • Request restriction of processing of your personal information. This enables you to ask us to suspend the processing of your personal data in the following scenarios: (a) if you want us to establish the data’s accuracy; (b) where our use of the data is unlawful but you do not want us to erase it; (c) where you need us to hold the data even if we no longer require it as you need it to establish, exercise or defend legal claims; or (d) you have objected to our use of your data but we need to verify whether we have overriding legitimate grounds to use it.

  • Request the transfer of your personal data to you or to a third party. We will provide to you, or a third party you have chosen, your personal data in a structured, commonly used, machine-readable format. Note that this right only applies to automated information which you initially provided consent for us to use or where we used the information to perform a contract with you.

  • Withdraw consent at any time where we are relying on consent to process your personal data. However, this will not affect the lawfulness of any processing carried out before you withdraw your consent. If you withdraw your consent, we may not be able to provide certain products or services to you. We will advise you if this is the case at the time you withdraw your consent.

You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive. Alternatively, we may refuse to comply with your request in these circumstances.

If you wish to exercise any of the rights set out above, please contact us.

Changes to privacy policy

E2E may update this Privacy Policy at any time, for any reason, without notice to you other than posting the amended Privacy Policy to this Website. We will notify you about significant changes in the way we treat personal information by sending a notice to the primary e-mail address we have on file for you or by placing a prominent notice on the applicable Website.

Contact Us

If you have any questions please contact us:

·      By filling out the contact us form

·      By email: info@e2exchange.com

·      Call: +44 (0) 7969 161805

·      By Postal address: E2E, 52 Grosvenor Gardens, London, SW1W 0AU


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