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“Accelerating Growth: Insights and Secrets from Inside Amazon” with former Amazon senior executives Colin Bryar and Bill Carr, along with Steve Madincea, founder of Fantastec. *Complimentary* “#E2E Unfiltered”

April 26 @ 6:00 pm - 7:30 pm

“E2E Invitation: “Insights, Stories, and Secrets from Inside Amazon” with Jeff Bezos' former “chief of staff” along with the executive who launched Amazon Prime Video. *Complimentary* "#E2E Unfiltered"

With Colin Bryar and Bill Carr, along with Steve Madincea, founder of Fantastec.

We will be joined by IWG Plc and their CEO Richard Morris

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About The Event

We are excited to present our next speakers in our “E2E Unfiltered” series – two key figures involved in the scaling-up of Amazon – Colin Bryar and Bill Carr. Also joining us is Steve Madincea, is founder Fantastec.

Colin and Bill recently co-authored Working Backwards: Insights, Stories, and Secrets from Inside Amazon which reveals the principles and practices that drive the success of one of the most extraordinary companies the world has ever known. They also co-founded Working Backwords LLC which advises executives of early stage and established companies around the globe. 

Colin Bryar joined Amazon in 1998 and spent 12 years there, including two years as “Chief of Staff” to Jeff Bezos, aka “Jeff’s Shadow”, working closely each day with the prolific founder.   

Bill Carr joined Amazon in 1998 and spent 15 years with the company, and, as Vice President of Digital Media, launched and managed Amazon Music, Prime Video, and Amazon Studios. 

Also joining us will be Steve Madincea, founder of Fantastec and a recognised international sports industry entrepreneur having created, built and led sports sponsorship teams around the world.  

The event will include a Q&A with our speakers followed by roundtable discussions in breakout rooms, engineered to connect you with other influential entrepreneurs and business founders.

We will also be joined by Richard Morris, the CEO of IWG UK Plc (formerly Regus). IWG has an outstanding global network of 3,300 locations in 120 countries. IWG provides exclusive benefits for E2E Members, including free unlimited access to its UK business lounges and a 50% discount available for flexible work place solutions.

We are excited to see you as E2E kicks off the fourth event in our “E2E Unfiltered” series on Monday, April 26th @ 6PM with two extraordinary scale-up thought leaders.


Meet Your Hosts

Colin Bryar

Co-Founder of Working Backwords LLC

Former senior executive at Amazon

Colin Bryar joined Amazon in 1998 – four years after its founding – and spent the next twelve years as part of Amazon’s senior leadership team as Amazon grew from a domestic (US-only) seller of books to a global, multi-dimensional powerhouse and innovator. Colin served as a Vice President at Amazon, and for two of his years he was ‘Chief of Staff’ to Jeff Bezos, during which he spent each day attending meetings, traveling with, and discussing business and life with Jeff. 

After Amazon, he and his family relocated to Singapore for two years where Colin served as Chief Operating Officer of e-commerce company RedMart, which was subsequently sold to Alibaba. 

Colin has a Bachelor of Science and a Master of Engineering in Operations Research from Cornell University.

Bill Carr

Co-Founder of Working Backwords LLC

Former senior executive at Amazon

Bill Carr is a tech strategy business leader who has spent his career at the forefront of tech innovation. He is a former top-level executive at Amazon, where he worked for more than 15 years – much of it in the early 2000s during the company’s period of unmatched innovation – launching and managing Amazon’s global digital music and video businesses, including Amazon Music, Prime Video, and Amazon Studios. 

After Amazon, Carr was the entrepreneur in residence at Maveron, LLC, an early-stage, consumer-only venture capital firm. He then served as the COO of OfferUp, the largest mobile marketplace for local buyers and sellers in the U.S, where he worked to improve operations and user experience.

Bill holds a Bachelor of Arts degree from Colby College and an MBA from Emory University.

Steve Madincea 

Founder and Managing Director of Fantestec

Steve Madincea is a recognised international sports industry entrepreneur.  Fantastec SWAP app is a blockchain-based digital collectibles platform that is revolutionising the way fans engage with digital content produced by clubs. Fantastec SWAP works with sports teams, brands, and athletes to engage with their fans through the use of emerging technologies including blockchain, AR and VR. 

Steve is a leading mind in the world of sports marketing, having accrued more than three decades of experience working in the sector. He was the founder of PRISM – an international sports marketing, PR and event management company that eventually became part of the WPP Group. His blue chip clients have included Aston Martin, Ford, Coca-Cola, Rolex, The FIFA World Cup.  He also acted as the commercial director for the Benneton F1 team, who won multiple world championships in the 1990.

Richard Morris


Richard is the CEO of IWG UK. He joined in 2014 following his role as CEO of G4S’s UK & Ireland Division. IWG UK is the world’s largest provider of flexible workspace solutions offering a fast growing global network of 3,000 locations in 120 countries. Since joining, Richard has consistently delivered year on year growth for Regus’ UK division.

Shalini Khemka

Founder & CEO – E2E, Member of the Mayor of London’s Business Advisory Board, Deal Maker – UK Government

Shalini founded E2E in 2011. Her mission was to develop the largest and most active entrepreneurial community in the UK to enable extraordinary connections for entrepreneurs. Under Shalini’s guidance E2E has become a trusted entrepreneurial community which has one objective: to unlock the full potential of ambitious entrepreneurial businesses by enabling extraordinary connections. It has developed into an exciting and thriving powerhouse of international entrepreneurs, investors and entrepreneurial non-execs, coupled with access to globally leading corporate services. E2E’s ecosystem has ambition and innovation at its core.

Shalini is also a Deal Maker for the UK Government, a Member of the Mayor of London’s Business Advisory Board, a Non-Executive Director of UK Export Finance (UKEF), a Fellow of Burton & South Derbyshire College and a Judge for The Great British Entrepreneurial Awards. 

Before establishing E2E, Shalini co-founded the world’s first bank to bank trade finance platform. She was an Investment Director at LDC, the private equity arm of Lloyd’s Banking Group and held finance related roles at Deutsche Bank, Bankers Trust, Natwest Bank and Coopers & Lybrand.


April 26
6:00 pm - 7:30 pm

Want to talk? Complete the contact form below.


E2E, 52 Grosvenor Gardens, London, SW1W 0AU

Call: +44 (0) 7969 161805   Email: info@e2exchange.com

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