How to go about selling your business to a rival

21 February 2020

How to go about selling your business to a rival

When you are thinking of selling your business, considering rivals as potential buyers may be hard to stomach, but can be highly rewarding from a selling point of view. According to PricewaterhouseCoopers, a fifth of all business sale deals are made between rivals and, when it comes time to sell your business, your competitors will be among the first to knock at your door.

However, this doesn’t mean that you should enter into acquisition discussions with a rival lightly. A cautious approach is advised due to the risks involved in sharing valuable information about your business with competitors. If the deal falls once you’ve disclosed things such as your margins, pricing strategies and supplier and customer information, the results could be catastrophic.


There are, however, ways to protect your business while still holding negotiations over a potential acquisition by a rival. This piece looks at a few of the measures you should take to ensure your business is protected throughout the sales process.

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