Business

Digital opportunities in consumer sectors

20 February 2020

Digital opportunities in consumer sectors

Consumer behaviour is changing. Greater smartphone penetration has dissolved boundaries of time and place, transforming how consumers interact with consumer companies. Global e-commerce is a market currently valued at around USD 4tr, and it offers attractive longterm growth prospects with 15%–20% annual addressable market growth.

Innovations around online payment systems, artificial intelligence and big data, along with the integration of shopping functions into social media platforms, enable the better and more customised marketing of products to consumers and increase sales and market efficiency. The omni-channel approach, whereby online portals and offline retailers join together to expand their businesses, can be a win-win strategy for both parties.

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