Corporate social responsibility encompasses the organisation’s social and environmental initiatives. Demand for CSR continues to grow, influencing the way organisations communicate their purpose and values with stakeholders. CSR can create social good and enhance brand reputations, but the question remains, can organisations do well while doing good?
Impact of CSR initiatives on a company’s bottom line
Previous research studies have reached various conclusions, with some highlighting that CSR has a negative impact on performance. However, CSR is all about the “triple bottom line”, it takes into account the whole picture: Profit, Planet, and People. A strong CSR strategy can positively impact the organisation’s bottom line.
The following infographic highlights four key ways that CSR can improve your organisation’s bottom line.