Business

Beauty industry riding the wave of M&A into 2020

February 12, 2020

Beauty industry riding the wave of M&A into 2020

The beauty industry has a particularly diversified consumer base across many demographics, and, like its fashion sister industry, many trends can flourish simultaneously. Both industries thrive on their promise to provide the tools for individual expression and enhancement. Beauty has the added potential of being able to hook consumers in to make multiple purchases of the same products over time. The sheer diversity of the consumer base, and therefore products, makes the beauty industry a very fertile ground for M&A.

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