The New Way of Raising Capital - Crowdfunding
Finding funding for scale up companies seems to be a recurring theme for entrepreneurs. For those who are searching, crowdfunding, a reward system, based on how much crowdfunders decide to contribute, can be extremely successful. Larger companies also have been seen to use the power of crowdfunding as the possibility for international exposure is much more likely.
For those who are still thinking about tapping into the crowdfunding world, there are many factors to take into account. You must always remember to underline the benefits of what your funders will receive in return as well as engage with supporters through updates and meaningful rewards. It is also important to make sure you create an achievable marketing strategy beforehand; this will help grab attention of potential funders.
If crowdfunding is something you wish to consider for your scale-up, then make sure to pick the right platform for your business. Widely used websites include Kickstarter, Indiegogo, Rockethub and Crowdfunder.com.