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E2E #ScaleUp2Success Series, LEEDS with Peter Roberts, Founder of Pure Gym

E2E is bringing #SCALEUP2SUCCESS to Leeds and we would be delighted if you would like to join us.

We have teamed up with IWG (Regus and Spaces), the UK's largest serviced office provider with a network of 360 locations in every major town and city in the UK, to create the UK's largest ecosystem of SME business leaders and entrepreneurs. We are hosting joint events with Spaces which are designed to inspire, teach and collaborate in city centres all across the UK.


Our #SCALEUP2SUCCESS events are a mixture of networking where you get the opportunity to meet like-minded entrepreneurs, followed by short syndicate sessions designed to give you some pointers on a number of different help topics including Digital Marketing and HR. This is followed by a panel of the UK’s leading scale up entrepreneurs and motivational speakers to inspire you!

The event is all about:

  • Helping you to scale and grow your business

  • Connecting you with an entrepreneurial community of founders, CEOs, SMEs and C-Suites from Sheffield and the surrounding areas.

  • Encouraging you to facilitate growth by becoming an E2E member, where you will benefit from exclusive events, access to our £50m financing facility for SMEs and many more corporate services at discounted rates. Click here to learn more.

We will be joined by:

We will be joined by:

Peter Roberts - Founder, Pure Gym


Peter Roberts founded Pure Gym in September 2008 after conducting extensive research into the gym market. At the time, the sector was dominated by mid to high end operators whose lengthy contracts, pricing structure and rigid opening times prevented a large number of people from joining a gym and exercising regularly.

Peter wanted to start a business which was disruptive by removing the barriers to gym entry, and so created Pure Gym; a gym chain with no contracts, low monthly fees, and flexible 24 hour opening.

Peter set in place an experienced management team and raised initial investment through Private EIS funds, to allow the first two gyms to open in Manchester and Leeds in November 2009.

Since then Pure Gym has been revolutionising the gym industry and has over 180 gyms nationwide. The aggressive expansion has been helped by the acquisition of Pure Gym Ltd by CCMP Capital Advisors, a deal which Peter oversaw in May 2013. Pure Gym is now the UK’s largest operator with nearly 800,000 members.

Prior to setting up Pure Gym, Peter’s impressive entrepreneurial career history included forming the Langdale Group Plc and becoming a Partner at Countrywide Leisure Management, a business that identified and developed unquoted leisure investments for both high net worth individuals and institutional investors.

He started Lazards Leisure Venture Capital Fund in 1985, and bought Dragons Health club to the Fund, acting as Non Executive Director for the company for seven years. In that time he oversaw its sale to Crown Sports, and was also involved in several other successful buyouts and flotations for companies such as Luminar Plc, Countrystyle Inns and Golden Tulip Hotels.

Simon Biltcliffe - Founder & CEO, Webmart 


Simon is the creative and rebellious soul behind Marketing Services Agency Webmart. An ambitious student of economics and politics with a natural bent for brand development, he set up Webmart in 1996 with £10k of his own money and has never looked back, forming the UKs foremost (only?!) Marxist-capitalist business. With a goal of 'doing good while doing well' and building relationships of trust between customers and suppliers, he also loves undertaking massive physical challenges including ice marathons and completing the notorious Marathon des Sables.

Sandy Chadha - CEO, Supreme Imports


Supreme Imports has grown into the largest distributor of batteries, lighting and vaping in Europe with over 20% UK market share of batteries. We are official distributors for some of the world's leading battery brands such as Duracell, Energizer, and Panasonic and European licencees for battery brands such as JCB and Philips. 

Over time the business has evolved from humble beginnings to an international presence today. They sell over 300 million batteries and 65 million light bulbs each year into 34 countries and now have over 6000 active customers supplying into 50,000 retail points.